We already publish to Amazon, Facebook, YouTube and Shopify, but we will also be working on other channels that matter.” Joshin Joshin’s caregiver app.

Beyond that, every e-commerce company is trying to get that content in more places. “We are innovating around new ways to publish authentic video testimonials to websites, but do it in a way that enables businesses to see conversion growth through the videos. “There is so much around video that people want to do, but can’t do today,” he said.

He wants to double the size of his four-person staff by the end of the year. The startup will use the new funding to advance its technology and expand its sales team to help meet demand, co-founder and CEO Patrick Tedjamulia told me. The company raised a $1.5 million seed round to advance its automated video testimonial platform.Īctive Capital led the round with other participants including Next Coast Ventures, eonCaptial, and some angel investors. Testimonials are good for business, and VideoPeel, a Lehi, Utah-based startup, is helping companies remotely capture and publish them. Subscribe to the Crunchbase Daily VideoPeel VideoPeel’s video testimonial platform.

Crunchbase News typically covers larger funding rounds, however we think these startups are worth highlighting for their interesting approaches despite their smaller raises.

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